What is Strategic Land Promotion?
Strategic land promotion involves identifying and promoting land that could be suitable for future development. This typically involves working with local authorities, preparing comprehensive planning evidence, and participating in local plan reviews or appeals to have the land designated for residential, commercial, or mixed-use development.
This process is critical in areas where demand for housing and development land is high, but where new land allocations are limited. By promoting land early, landowners and developers can position themselves to take advantage of future market opportunities and planning changes.
Key stages of strategic land promotion include:
- Identifying Development Potential: Assessing the suitability of a site for future development based on factors like location, infrastructure, market demand, and planning policy.
- Preparing Planning Evidence: Developing robust evidence to support the promotion of the site, including reports on environmental impact, infrastructure capacity, and market need.
- Advocacy and Negotiation: Actively advocating for the inclusion of the site in local plans, negotiating with planning authorities, and addressing any concerns that may arise during the promotion process.